Florida Bead Store Profile: Surf City Beads

A small sampling of the great beads and designs you’ll find at Surf City Beads in Fountain Valley, California.

The Orange County Register had a great little story last week about a bead store located in Orange County, California named Surf City Beads.

And while a lot of us discovered beads for the first time in the last couple years, the family of owner Kerry Kaufman has been making bead jewelry for over 70 years! Here’s a quick quote form the article:

My mom got me and my sister into beading. I remember her taking me to a little bead shop next to our house to pick out beads. My parents immigrated from England in the 1950s, but until then, all of my family was there.

When my mom was a little girl, she used to watch her father make jewelry during the war.

The story goes on to profile Surf City Beads as a business and highlights some of the things they’re doing to keep customers happy and market themselves to keep ahead of the competition. It’s a true business profile, which I always find interesting because I don’t have a bead shop of my own but, like many people, would love to open one someday.

Surf City Beads does have a website, but there isn’t much there at the moment. If you happen to be in Orange County, California it looks like a great place to visit!