How to Promote Your Bead Jewelry Website
I’ve started a new category to help all my Beading Buddies who regularly ask me different questions about selling bead jewelry online, setting up websites and setting up beading blogs. I’ve worked in the technology field for years, so what better way to combine my beading hobby with my professional expertise?
Follow these tips to get more visitors to your bead jewelry website!
Let’s say you’ve got a bead jewelry website, but you aren’t getting many visitors. Here are some tips and tricks for getting more visitors and potential customers to your site:
1. Cross Promotion: This is kind of a no-brainer, but I’ve seen people skip this crucial step. Include your website address and email address on every single piece of printed material you make for your beading business, including business cards, fliers and even informational cards you might include with sold jewelry pieces. If I walk past your booth and pick up your card, then I’m probably going to check out your website at a later time, even if I just do it to try to remember who you are. If you don’t have a website listed then I may not remember your work from the 30 other bead jewelry booths I saw at the same craft fair.
2. Email Signature Line: Include your beading website address in the signature line of all the email you send out and on any comments you might leave on beading forums. Even if you’re just forwarding a silly joke, this could be important. You never know who may forward your email on to someone stranger who will stumble across your website and fall in love with your jewelry.
3. Comments on Appropriate Forums and Blogs: Even if you aren’t writing a beading blog, you can still read all the other great bead jewelry blogs out there (including this one!) and leave comments about the post. Most commenting allows you to give a website URL, which is where you’d put your website address. This may not get you much traffic, but it does give you some exposure to other like-minded people who may be reading the same blog posting and your comments. The same is true on forums. When writing on a beading forum you should always have your website listed in your signature if allowed.
4. Advertising: A lot of people forget that a website address alone can be advertised and will usually get results. I would suggest local newspapers and smaller publications at first. A simple advertisement can read something like this: “Unique Handmade Silver and Gemstone Bead Jewelry. Visit http://www.beadjewelryblog.com” It would be an inexpensive ad because it’s only a few words, and it directs people to your website which might be filled with wonderful full-color photos!
5. Change Content Regularly: Once you get a few people to your site, you want them to keep them coming back on a regular basis, so you might want to have something there for them to keep checking back to see. A monthly newsletter or a drawing for a free set of earrings or even a special sale every so often will definitely keep people coming back. And once they’ve become your customer they’ll most likely be interested in keeping track of other great jewelry pieces you’ll be offering.
6. Search Engines and Directories: Sure, anyone can build a website, but no one will know that it’s there unless you tell people about it. You’ll want to submit your site to various search engines and directories so that you’ll get listed sooner in searches for bead jewelry. There are a lot of “pay” services that will do this for you, but you can submit your site to some of the big search engines for free. Here’s where you can submit your site to Google.
7. Use Beading Blogs For Promotion: This is a little harder, but once you get to know people and start to see some of the bead jewelry blogs out there, I suggest you submit your work or send a friendly email to some bead jewelry bloggers and ask them two things. First, ask if they’d like to exchange links with you. You put a link to their blog on your site and they will put a link to your site on their blog. And two, ask if they would be willing to give your site a little write-up. I know a lot of bloggers, myself included, would love to have more people submit their bead jewelry sites for me to feature on this blog. I love to showcase new and exciting beaders who are just starting out!
8. Build Your Site Well: These are a few technical tips for your website. Make sure each page of your website has a “title” that describes it well. To find out visit each page of your site in your web browser and look at the title bar of your browser. Make sure it doesn’t say “New Page” or something generic. For example, the title of the page reads something along the lines of “How to Promote Your Bead Jewelry Website – BeadJewelryBlog.com.” You’ll also want to make sure your “meta” content description and keywords are appropriate for your pages.
Good luck promoting your website! These tips really do work. How do I know? Because www.beadjewelryblog.com had almost 8,000 unique visitors (17,000+ pageviews) in the month of July alone!
And following tip #7, please feel free to drop me an email if you’d like your bead jewelry site to be features here on the Bead Jewelry Blog!
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Here are some other jewelry making articles you may like: Some Great Bead Jewelry Blogs Sarah Palin’s Jewelry Fire Mountain Gems 2007 Bead Jewelry Contest 2008 Spring and Summer Bead Jewelry Trends A Quick Look At Beautiful Native American Bead Jewelry |
Comment by beadinggem
Great article – very helpful tips! Especially #7 so here goes – I teach beginner beading and I love writing too. So my jewelry blog features many commentaries on both amateur and professional beading designs. But my passion are those historical and fun articles. Please do visit!
Comment by Patti Getzinger
Hi, I just wanted to thank you for your site! I ran across it a couple of days ago and have found it to be a fountain of information that I NEED! I have recently started a Handcrafted Jewelry business and OH MY is there a lot to learn.
I am really looking forward to visiting your site frequently. I’m especially eager to learn about blogging.
I would really appreciate it if you could put my site on Beadboard.net.
Thanks for all your hard work in helping “newbees” such as myself!
Patti
Comment by Chrisitne Morgan
I believe the tips given are very useful. I have applied some of these tips to increase volume for my website as well. I put my website http://www.cinderella-accessories.com in every promotional item I buy. I have also done the drawings for free items and I have racked up hundreds of email address and mailing address to market to. Just wanted to say thanks for the tips and to say WORD OF MOUTH is the biggest and most inexpensive way to advertise.
Thanks
Christine Morgan
Riverdale, GA 30296
http://www.cinderella-accessories.com
(404) 509-7485
Comment by Hasmik
Thanks for the tips. I have an appealing website that I put together for the jewelry that we design. I get a lot of good feedback from my clients that do visit. However, my biggest problem is getting the search engines list our site and have our site appear on higher search results.
I will use your tips in the optimization process.
Hasmik Grigorian
Fort Worth, TX 76116
http://www.parvanatreasures.com
Comment by Hasmik
Please, visit my gemstone jewelry website and let me know what you guys think.
Best,
Hasmik Grigorian
Fort Worth, TX 76116
http://www.parvanatreasures.com
Pingback by Bead Arts » Blog Archive » Promotion ideas for your beading website
[...] including your website information on every single thing you send out! Here’s a link to the promotions post, and here’s one to a more recent posting on doing repair work to make more money. I like how [...]
Comment by T + L Farewell
Wonderful!
Thanks very much. My wife and I have just started this website to sell her sterling silver and freshwater pearl jewellery. Your comments have been helpful.
On another note – what do you think of our website? http://www.larafarewell.co.uk ? Any tips on how it could be improved?
Many thanks!
The Farewells
http://www.larafarewell.co.uk
Comment by Elsie Ibarra
This is a great forum. I am young, 18 yeard old, and my love for fashion & jewelry has inspired me to launch my on line of jewelry designs. Selling on the internet is a whole new world I need to understand. I would love for you to link to my website,or if anyone would like to exchange links please cotact me!!
Thank you! =]
Comment by Melanie
this unexpected write up has been helpful for me, i just created my website for my life Bellezza Jewelry by Melanie, and I am having trouble getting started. I am going to go submit my site all the search engines i can find to start!
Thank you!
Comment by Capitola Girl
Great information!
Comment by Wendy
Thank you for this article, it’s great advice for me, because I am just starting out… so those of you who have more experience with this, please visit my site, I’d love to get some feedback e-mails. Thank you!
Comment by Irene Green
I have just come across this site and find it very generous of you to give so many useful tips to others! I have not long started a website selling my jewellery (or jewelry) and would very much welcome any comments on it, especially – but not exclusively – from others in the UK.
Comment by Christine Cerra
I love this site. My partner and I launched or jewelry site http://www.SterlingGoddess.com and are very happy with how it looks. Unfortunately, we have had great difficulty in promoting the site. We are going to impliment your tips right away! Thanks!
Comment by Shannon Culmo
I love this blog, it has been really helpful, I plan on using several of the things you listed to continue to get the word out about my designs. Thank you for taking the time to do this!! Shannon Culmo of http://www.kkpwdesigns.com
Comment by Bead 'n Shop
Great Article! You get a good number of visitors to your website. But it is not only getting a huge amount of traffic to website, it is actually converting them to sales.
Comment by Ruby Chapman
This blog has been wonderful in helping me get my business off it’s feet. Thank You
Comment by Madoka
Thanks for sharing. Great article!
I also recommend using some of social networking sites: Facebook, StumbleUpon, Digg, etc.
Comment by Constantine
Thanks for the article and just I wanted to mention that there are web directories specialized only on handcrafted jewelry and that is important according to my experience. For example this one: http://www.handcraftedjewelrydirectory.com/ generated quite few customers for me. Just Google “handcrafted jewelry directory” and you will find several good directories yourself.
Comment by Gemma
Very useful tips, thank you for taking the time to share them!
Pingback by Promote Your Bead Jewelry Website To Increase Your Sales
[...] since I wrote about some ways to promote your bead jewelry website I’ve gotten a lot of email from people asking me to give them more advice and help with [...]
Comment by BlackDressJewels
These are all excellent considerations, really for any business. We’ve just started our site a few months ago and have been well-received using many of the tips you mentioned here. We’re still looking for a nice site review, though. Maybe one of your readers would be able to help us out?
Thanks!
Comment by Araceli Osuna-Shaw
Thank you so much for the great tips you share with all of us!!!
Comment by SophiesCloset
I sell quite well on Etsy but was looking for ideas for the next step! I found some lovely ideas here – Thank you and I would love if you would list my store on your blog…
Comment by Top Hat Jewlery
I have found that it not only takes time to design my jewelry, which I LOVE, but it also takes time to get people to your online store too! You can’t just build it and they will come!
Comment by Giliena
This is fantastic. It is exactly what I have been looking for. Thank you so much for putting these tips together. I appreciate you sharing this with everyone.
Comment by Oh So Bella
Thank you so much for the tips you provide on this blogging site on how to promote your website. I’m just starting out and am anxious in seeing how many people will hit my site and most importantly if people out there are interested in my jewelry. I design gemstone jewelry with sterling silver components at affordable prices. You can view my site at http://www.ohsobella.com. Thanks again for all of the tips. I will put them to use. Enjoy!
Comment by charlene
I started my beaded jewelry business I need tip on were to marketing my jewelry and also how to have a jewelry party. thanks
Comment by Luisa F
Thank you for all the info you’ve provided on your site. It was very helpful for my own website!!
Pingback by Kcrystina Design Studio » Priceless Beading Information
[...] getting visitors to your website… How do you promote your bead jewelry website? Use all those bead jewelry website promotion tips and tricks I wrote about before. But have realistic expectations. Just as you don’t really [...]
Comment by Tayler C
Wonderful information! I just started my own Etsy site. Would love for people to check out my jewelry!
new EtsyNameSpace.Mini(6356439, ‘shop’,'thumbnail’,2,2).renderIframe();
Comment by Empress
I’m grateful for your tips they are helpful. I have a jewelry and clothing line that is currently lifting off the ground. I was wondering how do I get my designs featured on this blog?
Comment by Leslie Safley
Thank you so much for all the valuable and informative insights! it is very helpful to us new and upcomers “}
Much thanks
Leslie
Leslie Safley Design
Comment by Linda Hughes
Great Information – Really Useful – Take a look at the website my husband built for me – any advice and/or comments on improving the site would be greatly appreciated.
Many thanks
Linda
Comment by BeadAlgo
Very Good article. Informative for seo.
Comment by DPH Jewelry
Great suggestions, although number six isn’t really necessary. If you link to your jewelry website from another website, it will show up in Google faster than if you actually followed their submission process.
Comment by Ken and Debra
This is great information. As we started up our website this was most helpful to us. Thank you for sharing your knowledge with us.
Comment by Sylvia
I’ve done all these things and still struggle in getting my website viewed by others.
Comment by Papaver Jewelry Creations
I just started my etsy store and have since created another presence at buyitsellit. I would be delighted if you can lease add my stores to your blog. We also have a blog:
http://papaverjewelry2009.blogspot.com/
Thanks
-PJC
Comment by Peridot Gem
The tips are really helpful for getting more visitors and potential customers to your site.even i have used these tips for Peridot Gem and found it effective for getting more visitors.thanks
Comment by Bead on Beads
Very good article. Thank you very much
Comment by Mike
WOW, great advise. I have enjoyed reading your blog and have bookmarked it so that I can return often. Thanks.
Comment by KatyaUK
Here is my beaded Jewelry Shop, tell me what you think? http://www.katyauk.com/blog/shop-now/
Comment by Rebecca
Thank you so much for writing this page. I’m new at putting my handmade Swarovski jewelry pieces online and I see how tough it is to get traffic to my page for people around the world to see. I’m definitely going to try a few of your tips! Thanks again.
Comment by Danyell's
Thank you so much for the wonderful advice.
I really need to improve the traffic coming to my site so I think all this info should do the trick.
http://www.danyell.co.uk
Social Networking is also a wonderful way to get traffic towards your site ie. Twitter and Facebook.
Regards,
Danyell’s
Comment by Christina
Thanks so much for this great info! I just found your site today, and will use your tips to help grow my new online jewelry business.
I’ll be checking back here again and have bookmarked you too.
Comment by annie
Very useful tips for anyone wanting to promote a website – thank you for taking the time to post.
Comment by Diamond Zul
Great Work and i’m impressive to your tips thanks for sharing this valuable info with us
Comment by andrea
Wonderful! Thank you soo much for the great suggestions, I will for sure use them…starting right now!!!!
Check out my new line: http://www.elevenelevenjewelry.com!!!!!!!! ALL HANDMADE