Jewelry For an Older Generation

I signed up to be a craft seller at a craft show that’s held in a retirement community that’s near my home. This retirement community has a lot of older residents who use this craft show to not only buy custom bead jewelry for themselves, but to also buy jewelry as Christmas gifts.

I was looking over a lot of my bracelets and necklaces and I realized that I many of my pieces have clasps that may be difficult for older people to use. Many of the lobster clasps and even some of the toggle clasps are simply too difficult for older people to easily manipulate.

Remember, when you go to craft or jewelry shows always try to target your jewelry customers. I ran across a short article the other day which talks specifically about gearing your jewelry business towards the baby boomer generation.

I’m now looking over my pieces and thinking about what would suit them best. I’m making some larger bead jewelry necklaces that have no clasps at all and I’m making plenty of custom beaded eyeglass holders as well. I’m also making some of my signs in larger fonts and using larger price tags just for this show. It’s the little things like that that are often make the difference between a happy customer and a simply satisfied customer.

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